November 2010
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The day Steve Jobs was wrong
It happened in 1997. Can’t quite remember exactly when or where. It doesn’t show up on Google, so I’m thinking it came at some internal Apple event or agency meeting.
Though some details are hazy, I remember Steve Jobs’ words precisely, because they were sober and stinging: “The battle for the desktop is over. And we lost.” *
Of course, he wasn’t...